In the city a profuse of discussion, rumors and talk has oozed from the site of 76 Dean St in Soho, London: the site of of Fridays 12th of July's fire. The verbal coagulation of water and ash has spread forth on the lips of those who saw, heard and read about the fire (least us forget that thankfully no one was injured in the blaze and the worst that happened was that a fine Georgian building has been gutted) and the a babel of communication has been built on the site where only a facade precariously stood a few days ago.

Perhaps the grandest utterance from a pair of lips to be overheard is that this event was "The Great Fire of Soho". And perhaps it was, never before has a fire in Soho been so quickly reported with coverage and updates of the event sent out into the electronic community and back into the real world. "Great" being that this is one of the first fires that news of has been dispersed so quickly in real time and by citizen journalists

A spectacle was born that roamed the playpens of Twitter, Flickr and the blogosphere.